First-ever Ski Film to Launch From 13,000 ft.
General Snus, the spit-less Tobacco is a Swedish brand that always had fans in the ski community. For the US launch we created a short branded content piece that got the ski community exited. To together with legendary extreme-ski production company Poorboyz we created the the first ever ski film to be launched at 10.000 ft. Reaching the target audience at the place they love the most, the mountain.