The First Ever Ski Film to Launch From 13,000 ft.
General Snus has always had a big fan base in the ski community. To launch the brand in the US we created a short branded content piece aimed at the skiers. But we didn’t just upload it on YouTube or Facebook. Using GPS and mobile technology, we turned it into a challenge of who could see it first. The film was launched at 13,000 ft and to watch the film, you would have to be at a higher altitude than the film itself. Over the course of a few weeks the film descended the mountain until it was available for everyone.