One letter that changed the way Australia’s small businesses thought about one of its biggest.
As Australia’s largest telecommunications provider, Telstra had an image problem within the small business community. How could one of the largest companies in the country really understand what it’s like to run a small business?
To change this perception, we went back to one of the most terrifying moments in any small business owners’ life – and surprised an entrepreneur by asking him to read his own resignation letter from the last job he had before starting his own business.
This is his reaction.