With one simple flyer - we made WarioWare D.I.Y. the headline of the biggest gaming magazines in the world, including Kotakum G4, Joystiq and Gamer.
When Nintendo wanted us to promote the new WarioWare D.I.Y. at the Game Developers Conference in San Francisco on a very limited budget, we had an insight; gamers love collectibles, they literary pay hundreds of dollars for just a gaming figure. So we created a flyer that you could turn into a limited edition Wario figure. The game it self was all about creating your own games, which made it relevant.
The flyer is actually sold on Ebay to this day, 5 years after the event.